Allow me to introduce to you Paper Passion, a new scent Geza Schoen, Gerhard Steidl and Wallpaper* magazine and with packaging by Karl Lagerfield and Steidl, which is exactly as the name suggests - perfume that smells of a freshly printed book.

“The idea is that is should relax you, like when you read a book, to a level of meditation and concentration. Paper passion has evolved into something quite beautiful and unique… Hidden inside the pages of a book, Paper Passion is accompanied by texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers.”
source 

The only way this could be even better was if it were the smell of an old book!